TikTok Launches In-App Info Hub for Holocaust Remembrance Day

TikTok has announced a new activation for Holocaust Remembrance Day, with this year marking the 80th anniversary of the liberation of Auschwitz.

As you can see in this example, TikTok has partnered with World Jewish Congress and UNESCO to launch a new in-app hub that will feature videos designed to inform TikTok users about the Holocaust.

As explained by TikTok:

“Videos featured in the hub come from over 20 institutions from 11 countries that participated in TikTok’s Shoah Commemoration and Education initiative, including the Los Angeles Holocaust Museum, the Dachau Memorial, the Anne Frank House, and more. This initiative encouraged memorials and museums to integrate TikTok into their commemorative and educational work in order to reach new audiences and preserve the memory of the past and its victims in the digital age.”

The hub also includes additional resources from the World Jewish Congress and UNESCO, as well as links to Shoah Stories for further educational information and personal stories.

In addition to this, TikTok’s also joining the World Jewish Congress for an event commemorating the 80th anniversary of the liberation of Auschwitz-Birkenau in Poland this week, where survivors, and families of survivors, will gather to discuss solutions to counter online antisemitism and hate in the digital age.

TikTok will be among a range of representatives from online platforms, as well as academic experts, taking part in the forum.

“Education is one of the most effective tools that we have to combat hate so we are proud to continue to partner with World Jewish Congress, UNESCO and others to ensure that we keep the memory of the Holocaust alive. TikTok thrives because of the creativity and diversity of our global community, and we will continue to work to provide a safe space where people feel welcomed and empowered to express themselves, discover ideas, and connect with others.”

It’s an important consideration for TikTok, and all online platforms, with the 80th anniversary serving as a powerful reminder of the harm and suffering caused, which continues to cause pain for many even today. Which is why TikTok already has rules in place around such discussion, and is keen to ensure that it’s doing all that it can to inform and protect its users.