TikTok Looks To Help Connect Users With Skills-Based Career Opportunities

TikTok has announced a new collaboration with the Skilled Careers Coalition and SkillsUSA, which will help these organizations promote content that amplifies skilled careers across the app, in order to connect TikTok users with potential opportunities.

As explained by TikTok:

“With a shared vision to elevate the skilled trades and meet the growing demand for skilled talent, Skilled Careers Coalition (SCC) and SkillsUSA today announced a strategic partnership with TikTok. The partnership will leverage Skilled Career Coalition’s growing for youth, by youth platform, SKILLS JAM, which has helped amplify the excitement of skilled careers through entertaining short- and long-form content, and a growing wave of skilled trade creators on TikTok, who tell the behind-the-scenes stories of their work, share tips, and help educate others about their professions.”

Essentially, the new partnership will see TikTok looking to assist in the promotion of skills-based content, aligning with the organizations’ broader mission to guide younger audiences into relevant jobs.

“Together, SCC and TikTok will be producing unique content that brings young people and TikTok skilled trade creators together as part of a series of local market workforce development events to be scheduled across the country, including at SkillsUSA’s annual National Leadership & Skills Conference in Atlanta June 23-27, 2025.”

TikTok says that the collaboration reinforces TikTok as “the go-to destination for career exploration and inspiration,” while also highlighting how creators can influence students’ interest in trade school and, apprenticeships.

And that might seem like a stretch, that TikTok is becoming “the go-to destination for career exploration and inspiration.” But it certainly is gaining traction as a key guide, for many elements, which does include career discovery.

Indeed, according to a recent study by Zety, 92% of Gen Z users trust TikTok for career advice, while 46% of Gen Zs have been able to secure a job or internship through the app.

In a more direct sense, TikTok says that more than 28 million Americans are now employed by businesses “that leverage TikTok’s features.” This has been part of the platform’s appeal to U.S. regulators to avoid a ban, highlighting the platform’s direct economic impact, and there is something to be said for the power that the app now has as a direct driver of business.

Given this, and TikTok’s overall popularity with younger audiences, the partnership with SkillsUSA makes sense, and could end up facilitating valuable connections for many users.

You can learn more about the TikTok, Skilled Careers Coalition (SCC) and SkillsUSA partnership here.