TikTok Shares Tips for Valentine’s Day Campaigns

With the holiday period now behind us (well, some of us at least), it’s time to start mapping out your approach to 2025’s major events, with Valentine’s Day being one of the first big opportunities on the content calendar.

And TikTok has wasted no time in sharing its Valentine’s Day planning guide, with a range of notes and tips on how to maximize your opportunities leading into the event.

As per TikTok:

“Valentine’s Day is a big deal on TikTok, with 77% of users across the EU celebrating the occasion and 55% of users saying Valentine’s Day is important to them. Early momentum builds as early as December, meaning your brand should aim to get a head-start on your Valentine’s Day campaigns to capture the hearts of TikTok who are eager to shop.”

TikTok’s Valentine’s Day planning guide is only short, at 9-pages, but it’s packed with data insights and notes. You can download the guide for yourself here (with email sign-up), but in this post, we’ll take a look at some of the key notes.

First off, TikTok provides a timeline overview for your planning, showing when TikTok users start considering their Valentine’s Day purchases.

As you can see, some people are pretty excited about the day of love, with their plans beginning to form 6 months out, though the majority don’t start planning till a month before the day.

The guide also highlights additional Valentine’s Day planning trends, and hashtags that help to drive engagement.

As per TikTok:

“When it comes to Valentine’s Day shopping, TikTok users aren’t forgetting to treat themselves, as well as sharing the love with their friends are family. In fact, 17% of gifters buy for both a partner and someone else, while many turn Valentine’s Day into a moment of self-love, using hashtags like #SelfCare and #TreatYourself to celebrate.” 

There are also notes on the expanded ways in which TikTok users look to engage with the event, and different themed projects that resonate.

Finally, TikTok includes more specific tips on Valentine’s Day campaign planning, as well as guidance on where to research your audience, case studies, and more.

It’s a handy guide, which includes a heap of insights to assist in your planning.

And while you’re probably still coming to terms with the fact that we’re now in 2025, once you do, it could be worth taking a look, and considering your approach to the first big sales push of the year.

You can download TikTok’s Valentine’s Day marketing guide (with email sign-up) here.